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Case Study

Wonderland Conference 2023

This case study highlights the strategic PR campaign executed for Wonderland Conference, which significantly boosted awareness, engagement, and attendance for this pioneering event in psychedelic medicine, mental health, and longevity. Discover our approach and the impressive results achieved.

Bringing the Leading Wellness Event into the Spotlight

With Wonderland Conference, our mission was to amplify the event’s reach and impact, capturing the attention of diverse audiences and stakeholders through a targeted PR campaign and media partnerships.

Pain Points

Niche Subject Matter: The topics of psychedelic medicine and longevity can be niche and require careful positioning to attract mainstream attention.

Competitive Event Space: The conference industry is crowded, making it challenging to stand out and draw significant media interest.

Complex Messaging: Conveying the scientific and medical advancements in an accessible and engaging manner without oversimplifying or misrepresenting the content.

Goals

Raise Awareness: Increase visibility and awareness of Wonderland Conference among key audiences.
Engagement: Drive engagement and participation from industry leaders, researchers, and the public.

Media Coverage: Secure extensive media coverage across various platforms to highlight the event’s significance and innovations.

Attendance: Boost attendee numbers for the conference, including business professionals, academics, and enthusiasts.

Our Process

Research and Planning: Conducted in-depth research on target audiences, media outlets, and key influencers in the fields of psychedelic medicine, mental health, and longevity.

Strategic Messaging: Developed clear and compelling messaging to highlight the unique aspects and groundbreaking nature of Wonderland Conference.

Media Outreach: Crafted personalized pitches and press releases tailored to different media segments, including health, science, and lifestyle outlets.

Influencer Collaboration: Engaged with key influencers and thought leaders to amplify the conference’s reach through social media and other channels.

Content Creation: Produced high-quality content, including articles, blog posts, and videos, to sustain interest and engagement leading up to the event.

Monitoring and Adjustment: Continuously monitored media coverage and social media engagement, making real-time adjustments to strategies as needed.

Solutions

Comprehensive Media Campaign: Launched a multifaceted media campaign that secured coverage in top-tier publications and niche outlets relevant to the conference’s themes.

Influencer Affiliate Partnerships: Collaborated with prominent influencers in the fields of psychedelic medicine and mental health to broaden the event’s reach.

Media Partnerships: We’ve formed a number of strategic partnerships with suitable publications to maximize coverage and reach for Wonderland Conference. These collaborations helped us secure prominent features and ensure consistent messaging across various media outlets, further elevating the event’s profile and impact.

How we will work with you

The Results

27

Pieces of Coverage

Across online, offline, and social media platforms.

565K

Lifetime Views

From our press coverage.

161M

Combined Audience

Reached across various outlets.

58

Domain Authority

Average authority of platform that published content.

Client Feedback

What they had to say

Working with HLTH Communications has been a transformative experience for Wonderland Conference. From day one, their team has been instrumental in raising coverage and awareness for our brand across all three editions from 2021 to 2023. They have a deep understanding of how to provide additional value to our sponsors through strategic media opportunities, which has significantly enhanced our event’s reputation and reach. Their dedication and expertise have made a profound impact on our success.

Connor Haslam

Chief Executive Officer

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